Driving Innovation to the Core!
Innovation is now recognized globally as the principal driver of growth, productivity and competitive business performance. That’s why companies everywhere are racing to build a sustainable capability for innovation that will continuously produce new value-creating products, services, strategies and business models.
However, experience has shown that turning innovation from a buzzword into a core competence requires a deep organizational transformation – one that impacts every single part of the company. That’s where Imagination Bridge provides expert assistance. Our exclusive focus around the world is on working with companies to make innovation an “all-the-time, everywhere” capability, using our integrated range of market-proven strategies, systems, services and tools to drive innovation to the core.
We often compare the journey to innovation excellence with the efforts companies have taken to embed other enterprise capabilities – such as lean manufacturing, customer service, and total quality management. Each of these transformations required a systematic, step-by-step approach and sustained commitment over time. Likewise, it takes time, effort and investment to institutionalize innovation across an organization, and it must be done systematically rather than as a start-stop, trial and error initiative.
Building an enterprise capability for innovation involves various organizational components, all which must be individually addressed but also integrated together for the system to function effectively. These components are:
The first step in our innovation embedment programs is to measure a company’s current capability across these four essential components. Then we put in place exactly what is required to build and sustain a deep enterprise capability for innovation.