Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. 

What others are saying about the four lenses of innovation

“Rowan Gibson has done a superb job of “unpacking” what it takes to innovate. His account of great innovators and his Four Lenses framework are bound to stimulate and inspire would-be innovators everywhere.”

 —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

“Can you develop an innovative mind? Yes, you can. And this book is the manual. Rowan Gibson’s Four Lenses of Innovation opens the door to understanding innovation. It enables you to develop and nourish big ideas, and put them into practical applications.

—John and Doris Naisbitt, authors of The Global Game Change

“Rowan Gibson provides an insightful look at innovation --- enabling the reader to look at the world through new lenses of discovery. This is an excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.”

—Camille Mirshokrai, Managing Director of Leadership Development, and Partner, Accenture

“This book is a must-read for anyone who wants to look beyond mediocre, status quo ideas. At Mars Inc., I use the Four Lenses to help team members understand that nothing is impossible. It’s a revolutionary thinking method that never fails.”

—Cedric Bachellerie, Mars University Regional Director, and former Innovation Capability Manager, Mars Incorporated

“Rowan Gibson’s Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world. I heartily recommend it.”

—Robert B. Tucker, author of Driving Growth Through Innovation

“The Four Lenses of Innovation offers leaders and their teams simply the most understandable and practical tool for catalyzing enterprise-wide innovation. It removes the mystery from the innovation process.”

—Jim Darroch, Vice President, Global Fulfilment, CMMSG Division, Foxconn

“The Four Lenses of Innovation will help you kindle the innovation energy within your company. The book, like the methodology, is both inspiring and practical. We use the Four Lenses as our main framework for looking at the world in an innovative way.”

—Felipe González Soto, Innovation Management Director, Cementos Argos

“Rowan Gibson shows us how to unlock the potential of innovation. With this book and the four lenses methodology, he encompasses the key perspectives that will help you take a more effective approach to your business challenges.”

—Markus Durstewitz, Head of Innovation Methods and Tools, Airbus

“The Four Lenses of Innovation is a wonderful book—full of inspiring examples and practical advice, it is bound to become a reference book for innovators all around the world. Rowan Gibson has produced another gem on innovation!”

—Costas Markides, Professor of Strategy and Entrepreneurship; Robert P Bauman Chair in Strategic Leadership, London Business School